Wispa Gold Wrapped Chocolate
Would you pay 1,600$ for a Cadbury chocolate bar? If yes, then this is your bar of chocolate. In hopes to promote the re-launch Wispa chocolate bar, they created one of the world’s most expensive chocolate bar. It was designed as a marketing campaign to re-launch one of their signature caramel chocolate bars, Wispa Gold Chocolate Bar.
The wrapper of this bar of chocolate is covered in an actual gold leafed Twix-like wrapper, which is the cause for this insanely high price. It was on display in London’s Selfridges department stores for a week. It was to be sold to the highest bidder. Unfortunately, after a week of display, no one stepped forward for the purchase. Cadbury decided to ‘buy it back’ and placed it on display in its popular museum Cadbury World.
